How to Position Yourself as the Obvious Expert
If You're Not the Go-To Person in Your Niche, Then You're Just Another Peddler
Branding yourself as the obvious expert is the only way to dominate a niche in the marketplace.  Without the name recognition and label as an authority figure, consumers wont flock to you in droves, relying on your recommendations and advice. Every entrepreneur, every CEO, and every small businessperson who has found success sought an education in how to position themselves or their business as the expert.  The business aisles in Barnes and Noble are packed with titles teaching you how to ele... (Read more)
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